These days, there are tags for every thing.Google Analytics, Facebook, Twitter, AdWords, LinkedIn, and so forth. are all asking you to add code to your web site to trace advertising performance. It could be named whatever we would like, but at least we’ll be able to remember what it is by prefixing it with gtm-. The value is something to distinguish it in your Google Analytics. It may not be helpful to trace all advertisement creatives the identical as a result of you could want to observe performance individually. Finally, I thought of combing each Justin and Rob’s scroll monitoring scripts and create one super scroll tracking script. The knowledge layer "contains the entire information that you just wish to move to Google Tag Manager". More concretely, it's a JavaScript array of objects that contain details about the page. Adjusting whenever you tag manager masses can have a major influence on efficiency. Triggers, no matter how they are configured, can't fireplace till after a tag manager masses. To use custom occasions, first create a customized event trigger and update your tags to use this trigger. This discount of CSS dependency will increase resilience of the GTM configuration to unexpected modifications in web site structure, design, etc. This HTML block demonstrates the use of "data attributes" in including details to the web page that are meaningful to Analytics, but have limited bearing on the consumer expertise. This offers a very simple, and usually safer methodology for adding content semantics, which both third-party builders and website maintainers can leverage. The fixed default value (e.g. "") also ensures that reports in Google Analytics is not going to exclude those interactions implicitly, when those values usually are not defined. The rows from the empty Event Label will simply drop out of the question, even though there was an EC+EA combination.